About Bynolyt Optics
To be honest I did not know anything about Bynolyt Optics until I came across their striking, sexy and very clever Eskimo advert. Well all I can say is that the advert worked on me because it prompted me to find out more about this Dutch company that produces binoculars (verrekijkers) as well as telescopes, scopes and other optical accessories.
As far as I have been able to establish, the Bynolyt brand is owned by Technolyt that supplies many water sports, optical equipment and outdoor accessories. They have been in existance for over 25 years and supply many brands including Bynolyt and Gambit to dealers throughout the Netherlands and parts of Europe.
The catalogue of Bynolyt binoculars is fairly extensive, they tend to focus on bird watching and nature observation and also produce a large range of marine binoculars. Below I have added some details a couple of their ranges:
Popular Bynolyt Ranges:
According to Bynolyt the Albatross is a solid and reliable workhorse under all possible conditions. The series consists of five different configurations. An 8.5 x45 and 10.5 x45 Ed version which recently replaced the 8x42 and 10x42 ED versions, and 8x32 model and two compacts, 10x25 and 8x21.
All Albatrosses are 100% waterproof and are filled with dry nitrogen gas to prevent against internal moisture of the optics.
The lenses of 45 mm and 32 models use ED flass (ED stands for Extra Extra low Dispersion or low color dispersion). As a result, the lenses have virtually no color errors and annoying color edges.
Phase correction coatings are also used on the Schmidt roof prisms and they also use theor own SHR (Super High Reflection) coatings. This is a 60-layer coating, which increases the reflectivity of the light so that therre is no loss of image brightness.
The lenses of the Albatross binoculars feature multi-coatings and tough, scratch-resistant plasma coatings and they say that up to 94% of the incident light reaches your eyes.
The 8.5 and 10.5 x45 x45 also both have a built-in tripod socket.
Sizes & Models Available:
Price Range
Depending on the model and where you buy them, Bynolyt Albatross binoculars cost between €380 and €1000 or where available about £350 and £900 in the UK:
These specifially designed marine binoculars come in a number of different configurations and feature either a Liquid Filled or digital compass. All have nice large 50mm objective lenses and a 7x magnification, ideal for use on a moving platform, like a boat.
Models Available:
Buy & Compare Prices
Buy & Compare Prices for Bynolyt Binoculars |
||
US Shoppers |
Canadian Shoppers |
UK Shoppers |
Deutsch Shoppers |
Aussie Shoppers |
Indian Shoppers |
I think this advert for Bynolyt Binoculars won a few awards and whilst it may not be 100% accurate, who cares for logic if something makes you smile. Afterall advertisements are designed to catch people's attention and this campaign does that very well.
Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Koen Demuynck
Bynolyt Binoculars on Amazon:
Technolyt
Industrieweg 35
1521 NE Wormerveer
Tel: 075-6474547
Fax: 075-6213663
Email: info [at] technolyt.nl